Originally Posted by Vemynal
Even if you ignore the active forum you have 15,000 fans who were willing to spend money on this comic and god knows how many other fans who didn't spend money on the comic haha
The Playground should have advertising prices similar to the superbowl ;)
Nice sentiment, although you're somewhere between 3 and 4 zeroes off for reaching superbowl viewership.
That said, I didn't understand the article to be making any argument about the proper cost of advertising, but rather the risk of advertising, which was apparently misunderstood due to the journalist not knowing how forums work.