...They're not bad, per se. Well, they are, actually. But, compared to the Orks, the Orks are just so much better.
It's also a terrible start to a Space Marine army. Which is what you're trying to do, given that it
is a starter set.
Here's what you get;
Chapter Master/Captain with Power Weapon and Bolter. As an HQ-level character with an impressive stat-line, he should be maximising his close combat potential.
Considering the opposing Orks in AoBR, a decently equipped Captain or Chapter Master is kind of a must. He could at least have a Power Weapon and Storm Bolter. But, he doesn't.
...And as you begin to progress past AoBR levels of play, you will never, ever, use this model again. Because AoBR configurations are bad.
Dreadnought with Multi-Melta and Storm Bolter. Ew. Just...Ew. A Dreadnought has no business being anywhere near that close to Orks - unless it's a Furioso, which it isn't. A Multi-Melta is also one of the worst (if not
the worst) options for a Dreadnought. I know that's what it comes with originally/for free, but, there's no reason that you shouldn't upgrade to...Anything. Keep in mind that you're playing against Orks, and that in the Codex an upgrade from Multi-Melta to a Twin-Linked Heavy Flamer is free...
Let that sink in for a bit.
Multi-Melta Dreadnoughts are bad with a capital TERRIBLE. Especially if they're walking Dreads - as opposed to a dropping Dreads, that is.
...Once you progress past AoBR levels of play, you will never use a
single Dreadnought again (or you shouldn't, unless you're Drop Podding). Good news is; When you buy a second walking Dreadnought, you have more than enough parts to get rid of the Multi-Melta on your first Dreadnought.
The Terminators are good. Probably the only decent SM unit in AoBR. Partly because the whole of AoBR only costs just a little bit more than a normal box of Terminators. Then again, Terminators come with so little options in the first place that it's kind of hard to get better than what comes in AoBR. They could do with an Assault Cannon though.
10 Tactical Marines. Keep in mind that to even use the Missile Launcher, this has to all be one, single squad. Basically you end up with 1 HQ, 2 Elites and a single Troops choice. Yep. You can't even play a legal game with what you get in AoBR. Even if you could, you've only got one Troops unit (which is bad anyway), and you're playing with more Elites than Troops. Which most gamers that care about
composition scores fairness (such as gamers in Australia) will cry foul at.
Digression!
Anyway, back to the tactical Marines. If you want to use them properly, you need to use
Combat Squads, which I, personally am not a fan of except for with Scouts - who are more tactical than tactical Marines. If that happens; you've also got a five-man squad with a Flamer (I'm not a fan of Flamers either), that has to slog it up the board without a Razorback or Rhino. Not the best idea in the world.