The fact that Amazon can do what it does is the result of millions (billions?) of dollars of infrastructure. I guarantee you that Ookoodook will never, EVER be as fast as Amazon. I guarantee that we aren't even trying to be.
There are a ton of mistakes and slip-ups and delays on this product, but one of the few things I refuse to apologize for is Ookoodook trying to get all the pre-orders out the door before the non-pre-orders. Especially since I specifically announced that no orders would go out until pre-orders had shipped, and two weeks later, I announced that pre-orders still had not finished. If you wanted immediate turnaround, you should have waited until I announced that every single pre-order book had shipped. But since we never promised immediate turnaround (and in fact promised the exact opposite), I'm not going to apologize for the service you got.