Cory Doctorow cautions, over at Boing Boing
, that this isnít some sort of herald of the end of business models as we know it. The success of self-publishing superstars like Rich Burlew is more equivalent to winning the lottery or becoming a rockstar. A fair enough point, but the difference, I would argue, is that this isnít random chance, or studio-driven. If this is gambling, it is poker, not the lotto. There are elements of luck and marketing at play, but there is also something else. There is the ó pardon me if I get a little sappy ó the interplay between a creator and his audience at work. The play, as a crazy Danish guy once said, is the thing. The Order of the Stick made a million dollars, and that is pretty cool. Rich Burlew had more than his 1000 true fans, and when the time came to cash in his chips, they came through.