Well, that article alone would explain the tweet Rich got from @wesdelval. Which makes me wonder if the interview has actually been published yet. Maybe it hasn't.

Oh, and the article says 110 000 books (I misread the previous post thinking the poster meant there were 110k orders), which makes me wonder if they went through the pledge table and did the calculations ... which would make that a minimum, because it doesn't count people who added books. That's definitely a huge number of books.