I'm not sure I like the concept of 'kings an queens' of geekery. It rather pigeon holes media industry workers and works as 'geeky', making it harder to introduce them to people who might be initially leery of them.
At least that's my thoughts on the matter.
To continue my blasphemy, Joss Whedon is meh to me, My Little Pony is . . .not my thing, and Ben 'Yahtzee' Croshaw needs to go back to making horror games with Adventure Game Studio.