I understand the concept of fan service, and I'm sure it does it's intended job very well.
However, the only thing fan service has ever done to me is creep my friends out and make me seem like a gigantic pervert.
Me: "Hey guys, this is great show you have to see!"
*queue fanservice on screen*
Me: "Nonono! Ignore that, it's just fan service. The good part comes after."