Originally Posted by
tyckspoon
Not a huge surprise- the Twinkie (and to a lesser extent all the other Hostess Foods brand names) has a huge marketing value, and with the original company going bankrupt there's a chance for other companies to buy that value at potentially much less than its actual market worth. There wasn't ever a question as to whether or not Twinkies would survive, IMO- it's just a matter of whether a single company manages to secure the entire Hostess Foods brand portfolio, or if it gets cut apart and divided among different bidders.