Exploding Kittens launched 3 days ago and is already at ~$3.5 million and 90,000 backers. Which is rather insane.

I don't have any idea who two of the people are but the person doing the art is The Oatmeal*, which I'm sure most people have heard or or at least seen reposts of some of his stuff.

The game looks pretty straight forward and decent for a party game. Doesn't look like anything too special as a game, but it does show what popularity can bring to a Kickstarter project.

*This is my favorite of his.