When I was seven-ish, I was reading a book about Apollo 11, and I thought, "HAHAHA! 'Buzz Aldrin', that's like 'Buzz Lightyear', what a coincidence! Hahahaha! ...Wait...."
The voice of Obi-Wan Kenobi surrounded me in mystical light:
THAT'S NO COINCIDENCE! THAT'S A MARKETING PLOY!
...wow, I haven't told a joke that forced in a looooooooooooooooooooooooong time.