Ponyrexia. If you know anything about magic the gathering, you'll know who Phyrexia is, and what it implies.
Reference pic! Creeping corruption, undeath cybernetics and mental twisting until you two are happy to aid them make everyone compleat. If you don't know them, perhaps the Borg are familiar? Take the borg-those who claim resistance is futile-and zombify them a little.
Then apply this to ponies.
Yeah.
The power of the ponies is spreading! All will join us!
YOU WILL ALL BE SO HAPPY WHEN YOU ARE COMPLEAT.
For the purposes of the avatar, it would be similar to the first avatar, but with black fur, cybernetic implants-maybe a laser sight for an eye?-and possibly some undeathy stuff. Hopefully some oil around-the Phyrexians corrupt with strange black oil. The Ponyrexians use Pink Oil. Finally, the cutie mark would still be a heart, but a hollow one with a line through it-like
this picture.