I was just talking to my roommate, discussing the every present-double edged sword of Comic book 'Cosmic Reboots' (especially in regards to the latest reboot and the much maligned "One More Day" reboot.)

And he said something so incredibly insightful.

"If these comics companies want to do something new...they should do something new. Create new characters."

From the mouth of babes. Or roommates, as the case may be.

Not that creating new characters and settings hasn't been done before, of course. But it takes work to create new characters, and entertainment industries have always had problems in regards to 'sticking to the new and proven'.