Ah, I'd glanced over it briefly after following the link from the pathfinder site and thought it was a pazio thing. I agree, third party is very different.
In other cynicism, the 15k kickstarter for the zombie prep iphone game seems...excessive. It shouldn't cost 15k to make a game for iphone only, especially when your game is merely a glorified inventory system. Plus, rewards don't include the actual game until $10. $10 for a very specific inventory system with zombie graphics is...probably a bit much. I'm not surprised it's failing to meet it's goals.
It *could* be a very successful idea, if done in a different fashion(such as web page/multiplatform to actually get customers), but right now, it looks like a ball of fail.