I personally get down on Bleach at times due to:
1. The disparity between how it's regarded in Japan and the west (ie, the whole 'big three' concept of One Piece/Naruto/Bleach here); it's kind of fun for me to poke away at it
2. Sometimes I realize that technically, I'm spending money on this.

26 USD for 48 issues of Shounen Jump Alpha, so about 54 cents an issue. Average of ~6 series showing up in an issue, so we'll say that I'm technically paying 9 cents per chapter of a series each week.
In retrospect, I'd say that the Vandenreich's invasion wasn't worth that to me. If I dwell on this further, I'd probably be more than annoyed.
Sure, it's not even a dime a week. But it does remind me that I'm a sucker for paying anything at all for this