Not everyone enjoys pvp, and when pvp is so strictly separated out in most other ways, why it is tied to map completion and other pve things is beyond me.
pvp isn't for everyone, there's nothing wrong with that.
pvp has also never before been necessary. The coolest looking armor is highly subjective. And as for guilds, correct me if my memory is being fuzzy, but aren't the only thing those points are good for is pvp stuff?