This is true for the theaters themselves. It is not true for the studios.
The snacks is for the theatres, the merchandising is for the studios because they're vertically tied into the licensing in the way that is illegal for cinemas.
"that nighted, penguin-fringed abyss" - At The Mountains of Madness, H.P. Lovecraft
When a man decides another's future behind his back, it is a conspiracy. When a god does it, it's destiny.