How do you call a male witch?

[veti]

To be fair, though, the word "witch" hardly has a sterling reputation either historically or in modern pop culture. It's no longer 100% negative, but I'd hesitate to say it isn't still more of a negative than a positive. At best, we've gotten to the point where we have the classical and iconic "wicked witch" stereotype and maybe a bit of "oh yeah, well there are some good ones, too."

"Good witches" go back a fair way. Consider "The Wizard of Oz" (published 1900), or Cinderella's "fairy godmother".

I think it would be fair to say that historically, both "witch" and "warlock" have negative connotations, but a lot of work has been put into rehabilitating the image of "witch" (particularly in the last few decades), whereas virtually no-one has ever tried to portray a sympathetic "warlock".