I'd say it's not just clueless. It's aggressively stupid. So far, Max has been sly, clever, charming, and able to say the right things for the most part. There was a bit of a faux pas with Clevin, but I doubt he even knew Clevin had just invited Al to the movies.

But this? If you're flaunting your wealth, you don't say "oh and by the way the workers here are being mistreated economically". No one is impressed by that.