Exactly
One of the groups I play with has been playing together for a long time so we know each others styles. Of the 5 players (when I am DMing) I know that
A – Likes political plot
B – wants the plot to revolve around some convoluted back story of his & will try and steer any plot that way
C – wants to kill things
D & E are more flexible
So I try to give them all something and I am happy to fudge die to keep the story going. Deaths are rare (but do happen). I know as a FDM I could kill them all on whim and so don’t see any need to kill then on an (un)lucky die roll