I was referring to my idea of "shop that sells comic books and D&D sessions with "professional" DMs" not to the D&D Beyond app in what you cited, sorry if it wasn't clear.
Big events can make use of this to become more organized and simple too, but I can see both pros and cons to that.
Edit: ultimately, i want to believe that this is not aimed at every D&D next player in the world, because it clearly doesn't appeal to every D&D next player in the world, me in primis. And since I have a bit of faith and hope towards the people at Curse that planned this thing, I choose that I am not their target, rather than them screwing up that badly, until something official will be stated on this argument.
TL;DR: I give them the benefit of the doubt.