There were four groups, one group got killed, the last three made a world and divided it between them one gropu having the north, the other the west and the other the south, the mortals or the god themselves start calling them gods of the north(erners)/west(erners)/south(erners) by convienience and follow that pattern when talking about the fourth group which would have had an hypothetical fourth continent had they survived.
Edit: that's my headcannon for now.