Thanks! I've sent a message to Ookoodook and eagerly await their reply.
From the OP (bolded emphasis mine):
This quote suggests to me that, business-wise, the print edition is the real money-maker. If the digital edition were released right away, it would presumably affect the print sales in a negative manner, which is an undesirable outcome for Rich's business. Also, as Rich stated earlier, the print pre-orders give him a rough estimate of how many books he needs to order printed; drastically over or under-shooting that number also negatively affects his business, and while estimating wrong is still something that could happen even if he goes by pre-order numbers it is at least far LESS likely to occur.Originally Posted by The Giant
So, the PDFs are delayed in order to give the print edition an at least even chance of success against the digital edition.
I also assume (but have no basis for this) that delaying the PDFs also give Rich a chance to fix minor things that he might notice between now and August (or whenever he orders the physical books to be printed). If he releases the PDFs now, only to then notice later that a speech bubble is out of place (for example), he would then have a situation where the PDF and print versions have a minor difference between them. While he could, in theory, re-release an updated PDF to fix the mistake, the fact would remain that there would be a version of the PDF out in the ether that wouldn't be the same as the "correct" one, and I can imagine that'd be annoying (at best) for an artist.