Quote Originally Posted by Kitten Champion View Post
Edge of Tomorrow - a movie I personally love though it was a financial flop - had sufficient issues with that title that their marketing changed it with the home media release to Live, Die, Repeat. They kept the Edge of Tomorrow there too, in case you weren't confused. While I don't think Edge of Tomorrow is a bad title aesthetically speaking, it does sound like an early 80's soap opera title you've never heard of. Still, it is a case where the studio clearly believed it lost money because of the film's name.

I still firmly believe they should have just called it All You Need is Kill.
I'd say the biggest problem Edge of Tomorrow has is that it gives no clue what the film is about. Heck, I don't even think the trailers did a good job because the film passed me by entirely until I heard the buzz and picked it up afterwards. For audiences, it just looked like another Oblivion.

Of course, the changed title does give away the twist, and it's clear that the filmmakers wanted it to be a surprise.