Quote Originally Posted by Thajocoth View Post
This only works if such people are made aware of it.
Well, if that is what's happening here then that's a bunch of people who are made aware of it, and can make other people aware of it, and so on. And of course the more it's used the more people are aware of it.

Hopefully the company in question is smarter than that and will just make reasonable demands when necessary (e.g. statements that no challenge to any rights are taking place, not using intellectual property to compete with the holder of said property, etc.), but if they aren't, then it could lead to a gradual loss of market share (accelerating as more people become aware and notice a pattern).