Originally Posted by
Saph
So in the case of the MCU, the last five movies have been . . . okay, I don't actually care enough to remember this, so let's look it up.
• Dr Strange: Multiverse of Madness
• Thor: Love and Thunder
• Black Panther 2
• Ant-Man & Wasp 2
• Guardians of the Galaxy 3
Looking at that list, it's . . . not exactly inspiring, is it? Now, personally, I haven't bothered watching any of them because I lost interest in the MCU a few years back, but the general impression I've picked up is that out of those 5, four were pretty crap, and the only one that was well-liked was trading off the success of the last remaining Phase 1/2/3 characters and was directed by a guy who's now left. And it doesn't get much better if you extend the number beyond 5, since that gets you into even worse stuff like Eternals.
The MCU is just a pretty tarnished brand at this point. They still have a lot of market presence due to their earlier successes, but they've been on a downward trend for a while.